Two years ago we embarked on a mission to develop the most sophisticated mobile application in respiratory care, the aim being to clinically improve outcomes for asthma patients by being truly connected, clinically relevant and contextual. We found ourselves working off the map at the interface of science, medicine, technology and the consumer experience. Being truly innovative in the highly regulated and often conservative environment of pharmaceuticals. And breaking new ground in the process.What does it take to make this happen? We take inspiration from one of the worlds great innovators David Bowie to tell our story, using his approach to life as a framework for what we have achieved through taking a diverse source of inspiration, always looking to collaborate and always staying current and curious. The result is a new application for asthma patients, it is also a new philosophy and way of designing patient support services that will reach across disease areas and into the realms of real world evidence and clinical trials.
from Digital Health | Scoop.it http://www.scoop.it/t/health-care-social-media/p/4064439465/2016/05/28/rebel-rebel-can-pharma-ever-be-true-innovators-in-digital-health
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