Healthcare has been understandably late to the widespread adoption of digital technology. Extremely restrictive regulations, the presence of multiple key stakeholders, a slow-to-adopt culture and other challenges distinguish healthcare from the retail and finance sectors, which have flourished with their implementations of digital technologies. But pharmaceutical companies (pharma) inhabit a unique position, situated between patients, prescribers and payers, allowing them to gain maximum benefits from a wide array of digital offerings.
from Digital Health | Scoop.it http://www.scoop.it/t/health-care-social-media/p/4066727478/2016/07/23/five-ways-pharma-can-benefit-from-digital-health-technologies
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